Heavy Footfall on Final Day as Shoppers and Food Lovers Flock to the Eight-Day Fair; Traditional Rajasthani Cuisine and Cultural Performances Draw Crowds, Kota Doria, Modal Silk, Blue Pottery and Black Pottery Emerge as Major Attractions
The eight-day Rajeevika Diwali Fair 2026, organised by the Rajasthan Grameen Aajeevika Vikas Parishad (Rajeevika) at the Indira Gandhi Panchayati Raj and Rural Development Institute (IGPRS) campus, concluded on Wednesday amid festive enthusiasm and memorable moments.
Throughout the fair, rural women entrepreneurs received an encouraging response from visitors, who appreciated their craftsmanship, hard work and entrepreneurial spirit. The final day witnessed a significant rush of shoppers and food enthusiasts, with visitors making purchases and enjoying a variety of traditional Rajasthani delicacies.
Women Entrepreneurs Felicitated
On the concluding day, Preeti Singh, Project Director (Administration), Rajeevika, honoured participating women entrepreneurs with certificates of appreciation. She also presented awards to the top three performers based on their sales and product displays, encouraging them to further strengthen their entrepreneurial ventures.
Wide Range of Rural Products on Display
The fairground remained a major attraction, particularly after sunset, when the entire परिसर was illuminated with decorative lights. More than 100 women entrepreneurs associated with Self-Help Groups (SHGs) showcased products reflecting the rich art, culture and traditional craftsmanship of rural Rajasthan.
Handmade pickles, papads, traditional food products, leather footwear, decorative articles and household utility items attracted considerable interest among buyers. Food stalls also witnessed a steady stream of visitors eager to savour Rajasthani thalis and other regional delicacies.
Kota Doria and Modal Silk Draw Special Attention
Traditional Rajasthani textiles emerged as one of the major highlights of the fair. The state’s renowned Kota Doria sarees and garments attracted considerable demand. Ajrakh prints, Modal silk and Bagru-printed fabrics were also popular among visitors.
Traditional Bandhej sarees and suits received an encouraging response, highlighting the rich textile heritage and craftsmanship of Rajasthan. The participating women entrepreneurs used the platform to showcase the diversity of the state’s traditional weaving, printing and textile traditions.
Terracotta and Traditional Pottery Win Appreciation
Apart from Diwali decorations, handmade terracotta articles, Meenakari products and embroidered handicrafts were among the preferred choices of shoppers.
Jaipur’s famous Blue Pottery and the distinctive Black Pottery of Sawai Madhopur caught visitors’ attention with their intricate craftsmanship and attractive designs. Home décor articles and everyday utility products also recorded good sales.
Puppet Show Adds Cultural Flavour
The traditional puppet show organised during the fair proved to be a major attraction, entertaining audiences across age groups and drawing enthusiastic applause. Cultural performances and traditional art forms added to the festive atmosphere, connecting visitors with Rajasthan’s rich cultural heritage.
The eight-day event provided rural women entrepreneurs with an important platform to display and market their products, interact directly with customers and expand the reach of their businesses. The fair also highlighted the potential of women-led enterprises in promoting traditional crafts, preserving local skills and strengthening rural livelihoods.
