Rajasthan is set to showcase its rich cultural heritage, diverse tourism experiences and hospitality opportunities on the international stage as a delegation from the state participates in the World Travel Market (WTM) London 2026, beginning Tuesday and continuing until November 5.
The Federation of Hospitality and Tourism of Rajasthan (FHTR) is facilitating the state’s participation, bringing together representatives from the hospitality, travel and tourism sectors to promote Rajasthan as a preferred destination for international travellers and explore new business opportunities. The delegation will be present at the Rajasthan Tourism Pavilion, Stand No. N11-208, at Excel London.
The participating organisations include Arya Niwas Hospitality, Estherea Group of Hotels, Federation of Hospitality and Tourism of Rajasthan, Hari Bagh Jawai, Mukundra Sarovar Premier, Palace on Wheels, Pachar Group of Hotels, Rajasthan Studio, Royal Trails Pvt. Ltd. and Shahpura Hotels & Resorts.
The participation aims to highlight Rajasthan’s diverse tourism offerings, ranging from its magnificent forts, palaces and heritage hotels to desert safaris, wildlife experiences, cultural festivals, traditional arts and luxury hospitality. The state also offers opportunities in experiential tourism, destination weddings, rural tourism and wellness travel.
Special emphasis is expected to be placed on promoting Rajasthan’s distinctive travel experiences and strengthening business relationships with international tour operators, travel agencies, destination management companies and hospitality stakeholders. The participating organisations will seek to establish new partnerships, attract overseas visitors and expand Rajasthan’s presence in international tourism markets.
WTM London is among the world’s leading travel and tourism trade events, bringing together tourism boards, hospitality businesses, tour operators, travel technology companies and industry professionals from across the globe. According to the event organisers, the 2026 edition is expected to feature representatives from more than 180 countries, over 4,000 exhibitors and more than 46,000 attendees.
The three-day event provides a major platform for networking, business meetings, destination promotion and discussions on emerging trends in the global travel industry.
Through its participation, Rajasthan aims to strengthen its international tourism profile and position its traditional heritage, contemporary hospitality infrastructure and varied travel experiences as attractive propositions for global visitors.
